Roland synths price point back in the day

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Roland synths price point back in the day

Post by Mark76 » Fri Aug 31, 2018 1:19 pm

I'm curious.

When you look back at Rolands legacy in the 1980s there seems to be a bewildering range of different synth product lines Jupiters/Junos/Alpha Junos/D Series. I realise all of these came out at different times and had different technology, but from a marketing perspective what was the price point of each of these synth types? Who were they aimed at?

From what I've read, I understand the Jupiter range was the 'Bentley' of the Roland brand and therefore was at the top of the tree price wise. Am I right in thinking the Juno series was actually designed as a budget range? And the D50 was top of the range with the D10/D20 was the cheaper version of a similar synth?

Because the lines are so blurred these days with such inflated prices it's difficult to see where they all stacked up originally and what was a superior product over something else. Does anyone have any insight into this?

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Re: Roland synths price point back in the day

Post by meatballfulton » Sat Sep 01, 2018 3:51 pm

These are list prices from Wikipedia, before any discounts. Nowadays we often discuss "street" prices which are already discounted (so why is there even a list price any more?)

In the analog days:

Jupiter 8 $5300 :shock: :shock:
Jupiter 6 $3000...a bargain :lol:
JX-3P $1400
JX-8P $1700
JX-10 $2750
Juno 60 $1800
Juno 106 $1100 note large price drop
Alpha Juno 1 $900
Alpha Juno 2 $1300
SH-101 $500
TB-303 $395
TR-808 $1200


D50 $1900
MT32 $700
D-10/20/110 were in between those two, roughly $1000-1500

Some people think current used prices on thse synths are too high. Only a few sell for more than they did new (SH-101, TB-303, TR-808). Most sell for far less, even before accounting for inflation.

Junos were the budget models, single DCO, single EG
JX series had two DCOs and was the intermediate range
Jupiters were the flagships, after production stopped, JX-10 was the flagship

In the D series, the D50 was the flagship, the others had reduced features. The MT32 was their first budget model aimed at the MIDI sequencing market, Roland's answer to Yamaha's FB-01 and precursor to the General MIDI instruments of today.
I listened to Hatfield and the North at Rainbow. They were very wonderful and they made my heart a prisoner.

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