Market for analog synths up sharply ?

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reflect
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Market for analog synths up sharply ?

Post by reflect » Tue Mar 04, 2008 4:30 pm

It's often been said in the past that the market for analog synths was very small relative to digital. In the last six months, looking at the top sellers at the biggest outlets in the US, which is the world's biggest synth market, the story looks consistently different. At the moment, for instance , the Moog LP is outselling virtually every rompler and even synths like the micron at Guitar Center, which is much the US's biggest outlet by far ; the Prophet 08 is outseling several romplers there and a whole stack of previously leading synths like the virus ti, nord g2 and even romplers like the korg x50 . It's a similar story on Sweetwater and some other retailers, and has been for a while. I'm sure digital hardware was much further ahead in the past.

Is this the combined effect of softsynth ubiquity + more new analog synths to go round ?
Last edited by reflect on Tue Mar 04, 2008 6:00 pm, edited 1 time in total.

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Post by Jexus » Tue Mar 04, 2008 5:07 pm

I hear surprisingly lots of analog synth sounds on the radio nowadays.

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Post by Synthaholic » Tue Mar 04, 2008 5:10 pm

Jexus wrote:I hear surprisingly lots of analog synth sounds on the radio nowadays.
Me too, especially during commercials. One commercial has some cool hard-sync going on, and I heard one just today that had a nice filter sweep.

Maybe I can get into the music-for-commercials business. ;)

Some mainstream music has analog sounds too now. Gwen Stefani's "Sweet Escape" comes to mind. BTW, anyone know what synth(s) were used in that song?
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Post by SickMonkey » Tue Mar 04, 2008 5:33 pm

Couldn't it rather be that the market for romplers (etc) is DOWN sharply, with software taking its place, thus making the analogs chart higher in the relative sales charts...?

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Post by alan partridge » Tue Mar 04, 2008 5:45 pm

djfetus wrote: but im defintly getting bored of typical analog sounds.
IMO
can't agree there mate - can never get enough of 'em meself ;.).

great that people are finally hearing more analog sounds on pop radio too .

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Re: Market for analog synths up sharply ?

Post by Stab Frenzy » Tue Mar 04, 2008 6:11 pm

reflect wrote:It's often been said in the past that the market for analog synths was very small relative to digital. In the last six months, looking at the top sellers at the biggest outlets in the US, which is the world's biggest synth market, the story looks consistently different. At the moment, for instance , the Moog LP is outselling virtually every rompler and even synths like the micron at Guitar Center, which is much the US's biggest outlet by far ; the Prophet 08 is outseling several romplers there and a whole stack of previously leading synths like the virus ti, nord g2 and even romplers like the korg x50 . It's a similar story on Sweetwater and some other retailers, and has been for a while. I'm sure digital hardware was much further ahead in the past.

Is this the combined effect of softsynth ubiquity + more new analog synths to go round ?
I think it's more that the LP and P08 are new, so everyone who wants one is buying it now. The Virus Ti and G2 have both been out for years, and the only rompler released in the last 5+ years that wasn't just a repackaging of an older model with a couple of bells and whistles added on was the M3.

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Post by MrFrodo » Tue Mar 04, 2008 6:19 pm

Since I don't listen to the radio anymore, I'd like to know something. Where are these analog synths popping up, exactly? Is any of it in new rock/pop records? Or, is it still a dancefloor-based interest?
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Re: Market for analog synths up sharply ?

Post by wiss » Tue Mar 04, 2008 6:19 pm

reflect wrote:Is this the combined effect of softsynth ubiquity + more new analog synths to go round ?
According to something I recently read, for every softsynth sold it's shared with six other people. I which I could recall the source of that info.

software has killed romplers.
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Post by Tardis » Tue Mar 04, 2008 6:31 pm

It's a matter of sound preference. I prefer analog sound over digital.
Digital synths seem kind of soulless to me, analog has presence.
I don't dislike digital, there are some awesome digital synths out there....

Find me a digital synth that can do this...
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Post by MrFrodo » Tue Mar 04, 2008 6:34 pm

Tardis wrote:It's a matter of sound preference. I prefer analog sound over digital.
Digital synths seem kind of soulless to me, analog has presence.
I don't dislike digital, there are some awesome digital synths out there....

Find me a digital synth that can do this...
Can't you do that with a PPG Wave 2.3?
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Post by Joey » Tue Mar 04, 2008 6:35 pm

Tardis wrote:It's a matter of sound preference. I prefer analog sound over digital.
Digital synths seem kind of soulless to me, analog has presence.
I don't dislike digital, there are some awesome digital synths out there....

Find me a digital synth that can do this...
my virus TI could do exactly that, I just would need to know the patch architecture.

this isnt to say the System 100 wont sound better doing it, because it probably will.
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Re: Market for analog synths up sharply ?

Post by alan partridge » Tue Mar 04, 2008 6:37 pm

Stab Frenzy wrote: I think it's more that the LP and P08 are new, so everyone who wants one is buying it now. The Virus Ti and G2 have both been out for years, and the only rompler released in the last 5+ years that wasn't just a repackaging of an older model with a couple of bells and whistles added on was the M3.
looking at GC tho', those two analogs are outselling things like the Radias, Nord Wave and V-synth too.
Last edited by alan partridge on Tue Mar 04, 2008 6:39 pm, edited 1 time in total.

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Post by Tardis » Tue Mar 04, 2008 6:37 pm

Joey wrote:my virus TI could do exactly that, I just would need to know the patch architecture.

this isnt to say the System 100 wont sound better doing it, because it probably will.
I'd like to hear your Virus TI, that's one synth that's in the awesome digital synths category for sure Joey.
I think if I had to buy digital it's have to be an Access product...
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Re: Market for analog synths up sharply ?

Post by Yoozer » Tue Mar 04, 2008 6:56 pm

reflect wrote:At the moment, for instance , the Moog LP is outselling virtually every rompler
Hard sales numbers or I'll call bullshit on this.
Is this the combined effect of softsynth ubiquity + more new analog synths to go round ?
People who buy a Motif/Fantom/whatever generally do so because of these reasons:

- you don't need a computer to play
- you don't need to know more than where the power button is and the Next/Prev ones to switch patches
- it's got the best keyboard quality
- the above, combined with the variety of sounds makes it a better choice than a digital piano
- it's got the biggest range of quality sounds in a single package
- it's easy to set up layers and splits
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Post by alan partridge » Tue Mar 04, 2008 6:59 pm


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