After the facepalm (those demo's were truly awful) I thought I would write what I actually think and what I have picked up from discussions here and all over the interweb.
I think firstly people need to remember that Roland is a company. The primary aim of companies is to make money. Roland is obviously going after where the money is and I guarantee that the money is in the "main stream" as opposed to in a small sect of synth nerds like us who buy a lot of their gear second hand anyway. I also think that they figure not to target a market which knows how to use VSTi Plugins etc.
I think also that Roland cops a lot of flak while the other big two (Yamaha and Korg) come out unscathed. Yamaha, who has made a ton of famous synths in its' life, now just makes like four romplers (this was said by someone here before). Korg as well to an extent, just makes romplers and VA's, sometimes adding a tube valve or something (and ofc to be fair the monotribe and monotron). Yes everyone says the Gaia is JP-8000 revision three (even though it's a different engine). But korg are worse. Microkorg is just an MS-2000, the R3 is the Radias and the Radias is part of the Kronos before that. The Japanese are experts at capitalizing on R and D.
I think it is also important to understand that companies have demographics which they target. They also look for market space which is free. Roland seems to be going after the mainstream atm. The mainstream being not the poor or rich, but people who are not really hardcore synth nerds. The kind of people who are just looking for a keyboard that does all the sounds , or a simple synth like the Gaia. We have to remember that your "average" person isn't going to want to or know how to download a two terra byte sample library and use it in a DAW.
That said, there are still massive fans of the Jupiter 80 et al. All the reviews I've read about it are quite positive, saying that they think the SuperNATURAL
technology is quite good at emulating the behavior of real instruments. I assume that these DAW libraries I hear about don't have the "behaviour modeling". That said, I know people say that the "behavior modeling" is bullshit lfo vibrato etc. So I don't know who to believe. To many fanboys and haters. LOL.
I also think that Roland has an advantage in the mainstream as it is so famous. It and Yamaha are like the only "brands" your average person recognizes, thus when their kid wants a keyboard...
I'd also like to add that Roland is one of the few companies that still services ALL IT"S GEAR. THAT I THINK IS VERY GOOD. I live in Sydney, Australia, and technicians are hard to get a hold of. Roland even still have old/salvaged parts that they have sold me. Don't b***h to hard, they might go out business, then I wouldn't have a technician LAWL. Also we still need Keyboard Amps.
Anyway I'll leave you with this. Came with a recent Roland product I bought. Small naive Girl holding 600 dollar Keytar that plays back presets.