True I don't know the sales figures, but the System 500 modular sounded immense and seems like now it's out the interest has gone?Stab Frenzy wrote:Maybe they realise that no matter how accurately they reproduce something people are just going to complain about it, and not buy it? They could do an exact reissue of the 303 and people would complain that it didn't sound the same because the resistors were different or something.Hybrid88 wrote:I don't see why that would matter so much to them over potential profits, if the heads of the company are stubbornly saying no and the sales people on the ground are "fighting" for it, that seems like a pretty badly managed company to me. Who's doing their market research?!?Stab Frenzy wrote:The reason behind the boutiques being labelled 'limited edition' and the Aira line being a separate sub-company from Roland even though they're really regular Roland products is that the Boss at Roland is strongly opposed to looking backward, doing reissues or retro things. They had to fight really hard to be able to do any of these machines, but the proviso was that they weren't to be part of the regular Roland lineup. All this info comes from the regional boss of Roland over here.
Seem all this Aira and ACB stuff is an obvious attempt to revitalise the company, question is, will it work or is it too little too late? I'm seeing mixed reactions so far and now with Behringer jumping on the bandwagon things just got interesting.
If you think Roland are a badly managed company you should maybe think again. They're one of the most profitable MI companies in the world, they realise that the money comes from catering to low and mid range customers that buy stuff in guitar shops, not from pandering to a couple of hundred nerds that like complaining and won't buy anything from them anyway.
Yeah I don't know, they've certainly made big changes to their structure so you'd think the was a sign of wanting to make some pretty big improvements to their focus moving forward. But I'm just using your own words, why do the sales guys have to fight upper management, answer me that? Does that not seem like a stubborn company to you? Remember how long it has taken for them to even consider making an analog synth again whilst Korg and numerous other more effective companies took the opportunity as soon as they saw it, and in a much more sensible way by starting small with the Monotrons, then the Monotribe, Volca, Minilogue etc. Look at what Arturia are doing, again another company that sees the potential, started with software only a handful of years ago and now look at the Matrixbrute. Even Behringer the copycat company has seen the opportunity, that must be a market of more than just "a few hundred nerds" wouldn't you say?
Yet still all Roland has to offer is a small modular manufactured by someone else, a less than perfect hybrid in the JD-Xi and XA and a few boxes which although they sound good are still nothing more than more advanced digital modelling recreations which may as well be compared to the JP-8000 of the 90's. Even the term "ACB" is out of touch, the days where Roland could pull an acronym from their a*s and fool their market are long gone. People want real analog.